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BEST PRACTICES FOR OFFSHORING CONTENT PRODUCTION

The Maturity of Offshoring in Creative Production: Best Practices for Success

The offshoring model for creative production has evolved rapidly, with progressive models like ZRF Studio demonstrating tangible results when implemented correctly. Making informed decisions at each stage is crucial for a successful transition to offshoring. To ensure a smoother process, efficient workflow, high-quality work, and maximum ROI over the long term, we’ve compiled best practices to follow before, during, and after adopting an offshoring model.

Considerations Before Offshoring:

Define Objectives: Clearly articulate your business or brand objectives before transitioning to offshoring. Identify what you want to achieve, considering corporate culture, existing teams, and target territories.

Due Diligence: Conduct thorough research on potential offshoring partners. Evaluate expertise, communication, financial stability, and ensure the presence of local managers for effective communication.

Role Definition: Clearly define roles, responsibilities, and processes during the onboarding process. Establish protocols for purchase orders, KPIs, approval processes, and resolution mechanisms for potential disputes.

Once The Partnership Is Underway:

Start Small: Initiate the partnership with smaller, simpler projects as pilots to test processes, approvals, and timelines. Gradually increase project volume as trust builds.

Internal Management: Manage internal resistance to change by demonstrating the benefits of offshoring to your team. Facilitate communication between in-house and offshore teams for seamless collaboration.

Cultural Understanding: Acknowledge and understand cultural differences. Foster effective communication and gather feedback from both internal teams and offshoring partners’ in-country managers.

Plan For Success:

1. Strategic Planning: Treat offshoring as a strategic partnership, not just an emergency solution. Adequately plan projects with clear deadlines to ensure successful completion.

2. Continuous Engagement: Engage offshoring partners consistently rather than sporadically. Regular collaboration leads to better outcomes and maximizes the potential benefits of offshoring.

3. Savings Potential: Recognize the substantial cost savings offered by offshoring. According to our 2023 report, savings of up to 40% across various services and up to 80% on specific services like digital banners and video post-production can be achieved.


As pioneers in creative production and leaders in the ZRF Studio® model, with over 20 years of industry experience and a team of 1,200 skilled professionals worldwide, we are your ideal offshoring partner. Contact us today to discuss a pilot project and explore the possibilities for your business.

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2ptcg
https://zarsolutions.com

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